Firm Overview

Long Faith Capital LLC (LFC) is an independent Fee-only Registered Investment Advisor (RIA) established in Atlanta, GA. Unlike most financial advisor focused on financial planning, LFC is an investment counsel focused mainly on investment selection and portfolio management. We strive to align our interests with that of our clients. LFC’s fee schedule includes percentage of assets managed as well as performance-based fees, when applicable.

LFC provides customized investment advisory and asset management services. LFC give investment advice on brokerage accounts, 401(K), 403(B), 457 and different types of IRAs.

LFC looks forward to working with clients in the long-term and delivering above-market investment returns.

Philosophy

Regulators require that investment advisors put clients’ interest first, i.e., before company’s own interest. LFC follows that requirement and also believe clients win will lead to LFC win. We believe in trust and faith. Clients’ trust is gold. Investment decisions must be based on faith and principles. The high ethical standards combined with time tested investment principles will ensure outstanding ROI and high level of client continuity.

Guiding Principles

Integrity guides our interaction with clients and our evaluation of investment results. In dealing with clients, we will always be honest and transparent. In evaluating investment theses, we will be objective and realistic. We will adjust our investment based on such objective assessments.

Long view. LFC approaches most investment opportunities by evaluating long range factors. On the other hand, our goal is to build long-term relationships our clients.

Excellence. LFC takes client confidentiality and privacy seriously. We manage all legal and regulatory risks with highest standards. We also strive to be a good citizen to our community.

Investment Strategies

LFC only invests in industries and companies that can be well understood with its knowledge and experience. If a company’s business and value can’t be analyzed with sufficient confidence, we would prefer to miss a potential opportunity than taking a unknown risk.

LFC’s investment strategies fall into four categories: 1. mature but highly competitive companies with wide moat; 2. temporarily under valued companies (e.g., cyclical industries); 3. rapidly growing and/or disruptive companies (with reasonable price); 4. other high return but rare opportunities with manageable risks.

LFC approaches all four types of opportunities by evaluating the intrinsic value, market price, potential risks, and total return. Both qualitative and quantitative analyses are conducted.